 |
| Using the Dumb Approach just leads to headaches |
Unless you are brand new to Internet
Marketing you will have probably heard that something like 95% of all
websites and blogs created online that are designed to make the owner
money, will in fact never earn much if any money at all. And I don't
think that there is much co-incidence that the vast majority of
website and blog owners use the first approach when trying to work out how to get backlinks for blog posts which we will call “The Dumb approach”.
When I started out I used to
use this approach for the same reason as most people
use it which is that they just don't know any better. People hear
that you can create a blog and then with a bit of work make money via
various sources such as Adsense or Affiliate Marketing or the like.
So they set aside some time and once their website/blog content is
created they learn they need backlinks to get their website ranked.
At which point they spend some money and a whole bunch of time
learning about Article Marketing, Blog Commenting, Forum Commenting,
Blog Networks and the like. And then they take the Dumb approach.
They try and do it all themselves.
When it comes to Internet Marketing Do It Yourself or D.I.Y is a path that often leads nowhere at great cost to the unfortunate
person. And whilst there can be financial costs, the greatest cost is
in a resource that is often not valued an accounted for by the
unaware and that is TIME. Your time is precious and each minute is a
minute you will never get back. There are many important ways to
invest your spare time and you will be sacrificing something in order
to pursue the activity of creating backlinks. How much would you pay
to have an extra five, ten, fifteen hours a week to spend with your
family or on leisure activities. Think about it another way; if you
have a job you will have an annual leave balance which if you did not
use it would be paid out to you. How much money do you sacrifice to
have a day or a week off? The people that have realized this
start to realize that it is foolish to do it all themselves. So many
ascend to the second approach which we will call “The Smarter
Approach”.
The Smarter Approach is to outsource
the different aspects of getting links to your website. This means
finding someone to write content, someone to spin that content,
someone to distribute that content, someone to do blog comments etc.
So rather than being the general dogsbody, the Internet Marketer
promotes themselves to the position of Project Manager. Here they
trade some money for some time and thus have a bit more time to plan
their backlinking projects. But the thing with this approach is that
is still takes a big chunk of time and patience to coordinate each
aspect of the backlinking project. Often people will try and do it on
the cheap but the old adage of you get what you pay for often comes
back to bite them. Articles in broken English will often need to be
rewritten, not to mention the stress of finding someone else to do a
better job.
Then, after a while trying to work this
approach the Internet Marketer learns an important truth. The
Internet Marketing world and the rules that govern what is an
effective and sensible strategy to get backlinks changes often and
many times by a great amount each time. That is because there is
essentially one company calling the shots which is Google, and they
can do whatever they want so that they make the most money. Recently
for instance, they attacked major Blog Networks and rendered them
useless which affected millions of people. Why? For better search
results apparently and to an extent that is the truth, but they would
not do it if it was not profitable for them to do so. What this all
means is that unless you are prepared to constantly invest the time
to keep up with the latest goings on, the latest methods, the
approaches that were fine yesterday but will penalize you today, then
you could well end up doing yourself more harm than good. So,
assuming that you don't want your life to be completely dominated by
your Internet Marketing business, you need to move to the final
approach which we will call “The Smartest Approach”.
 |
| Being the Business Owner means you can take holidays in places like this when you want |
The Smartest Approach involves
promoting yourself to the position of “Business Owner”. This
means that you hire people who are much better than you at the
business of Internet Marketing to take over the entire backlinking
project and make you a whole bunch of money. There are SEO companies
out there whose very careers and lives are dedicated to knowing the
best methods of ranking websites at any given time. If Google coughs
let alone does anything of consequence, they know about it. When the
proverbial hits the fan they are either ahead of the game or they
know exactly what to do about. You want experts doing the legwork
whilst any time you focus on the business is spent considering which
business systems will make you the most money. That might involve
considering what offers convert best, the market research side of
things. If you know what keywords will make you a lot of money and
you have a team of experts working for you to make that a reality
then you are set for life.
So think about what approach you want to take. If you want to be smart and get on the road to financial freedom then head over to BlogTripler.com where I have a team of SEO experts waiting and ready to make you rank on page one of the Google Search Engine Results pages for your best keywords.
